The Network of the Netherlands, the leader in Dutch telecoms and our partner in crime since 2019. We design and deliver strategic campaigns, smart business propositions and engaging (social) content.

These automobile veterans have been part of the family since 2005. We started out as their digital agency and grew to lead all communication, innovation, product design and experiences since 2015.

Together from the start, we developed a taste for this crispy client. We helped develop the name, their proposition and their platform.

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Prins Hendrikkade 21-2
1012 TL Amsterdam
The Netherlands

office@dentsuachtung.com

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These aren’t our clients, they’re our partners. Together we solve complex business problems that move them forward.

With a deep roster of personalities and expertise, chances are you’re going to like at least one of us. 

We don’t hire unicorns because our office isn’t set up for hooved animals. Yet, we consider ourselves magic makers.

We are masters of our respective disciplines. Craft-sexuals who love making and will tolerate talking.

These are exceptional times, and they call for exceptional actions. We are a creative agency that marries technology and zeitgeist;  communication and experiences.

dentsuACHTUNG! 2020 (V7 - latest version)

Startup 'Check' introduces sharing E-scooters

Boris Nihom and Sven Vening on marketing during a pandemic

Removing the headache of home improvement

Karwei is the leading DIY store in the Netherlands with a focus on interior decoration.  

People visit Karwei stores to touch, feel & experience product samples. But they find it difficult to imagine these products in their personal space. How can we help customers with this high impact and stressful decision during their shopping journey?

People don’t come to a store to touch a screen, so we didn’t make just a digital experience - we started with a physical one.  With a quick scan of a product sample and a scribble of a floor plan, Stijl Studio lets customers visualise how the physical product samples they find in the store will look in a 3D model of their personal space in a matter of minutes.  

Karwei helps customers turn their dream home into a reality.

Style Studio is a personal, one-of-a-kind workstation for Karwei's customers that allows them to create a home makeover plan with physical products in-store.

Try real products in your own home, from inside a store.

Karwei | Stijl Studio

With the rapid changes happening in the world today and ever-increasing customer expectations, the ability to innovate and change quickly has now become a critical competitive advantage. This is where we come in.

And if a business was just one-sided, our search for insight could stop there. But we also believe brands are a more important competitive tool than ever, and innovation-led change needs to be born from them; from their values, positioning and promise. The resulting human-centric experience doesn’t need to just tell the brand story, but it needs to live it, distinctively and memorably.

We believe the best results come when we’re in it together. 

We work closely, collaboratively and across disciplines to solve the hard problems with co-creative workshops and co-located client-agency sprint teams being our methods of choice. We have a passion for craft and a healthy respect for the challenges of implementing it. We have a bias for creativity, speed and action, and a preference for prototypes that let experiments speak louder than ‘power-point’ alone.   

Joeri Bakker 
Head of Products & Experiences 

joeri@dentsuachtung.com
+31 6 47 23 09 17

Sven Vening
Managing Director

sven@dentsuachtung.com
+31 6 46 73 31 81

Just wanna see the office, or talk some business? We’re fun people.

Reinvent your brand and business through insight-driven design.

We didn’t just create a name, but a communication idea that embraces the mentality of young urban explorers.

With a simple but premium identity that turn e-scooters into a lifestyle product.

We created a simple design system for the full eco-system.

From scooters, helmets, communication, crew shirts, and their digital product.

Check is smart mobility for a generation that wants everything instant. They are curious to explore the city and want the freedom to go where they want, when they want.

With Lightweight e-scooters, built-in navigation and city-wide availability, Check is ready to take you anywhere without commitment.

Check opens the city with shared e-scooters. We got them on the road with a name, positioning and digital identity that connects to their young urban target group.

We believe identity is not just a visual expression of a brand.

A well-defined brand identity helps you to differentiate from competitors, ensures a consistent experience every time someone interacts with your brand and creates clarity and guidance for future decision making for you and your team. 

As modern brands are experienced across a wide variety of platforms, there comes the challenge of consistency. Our aim when designing an identity is to set the agenda for the whole brand experience throughout the entire customer journey. 

Although we have an approach we tend to follow, our approach is very much modular and will always be tailored towards your needs, your team and your wishes.

One thing always stands: we’re in it together. 

By bringing us in, we will take a seat at your table. For us, that means collective commitment. We’re all in. And so should you be. We believe in working closely and collaboratively. Our whole way of working is based on it through workshops, sprints and even including integrating your team members into our team where helpful.

BoxBeauty.jpg

Joeri Bakker 
Head of Positioning & Identity


joeri@dentsuachtung.com
+31 6 47 23 09 17

Create a powerful vision for the future, by defining your brand from the core.

There’s an interesting tension around the use of screens in the average backseat. Parents tend to use screens to keep their kids quiet. But most parents do feel guilty about this, and research has shown that frequent screen exposure decreases kids’ imagination, which can have negative long-term effects. We, therefore, aimed to create an experience that addressed all of these issues: 

01 - decrease screen usage in the car 
02 - stimulate imagination based on your surroundings  
03 - facilitate interaction within the car

Turn ordinary rides into extraordinary stories.

Road Tales are location-based audiobooks that transform ordinary highways into magical tales. Road objects like windmills, bridges and lakes are turned into story elements to create a personalised experience for every ride. The story engine uses custom storylines for every object along the road and turns every car ride into a story.

Road Tales are location-based audiobooks that transform ordinary highways into magical tales.

Road objects like windmills, bridges and lakes are turned into story elements to create a personalised experience for every ride. The story engine uses custom storylines for every object along the road and turns every car ride into a story.

ADCN
SPIN
CANNES LIONS
CLIO
EUROBEST
LIA
Epica
Webby
ESPRIX
D&AD
OneShow
dentsu Innovation Awards

Location-based audiobooks thatbring the highway to life.

Research shows that 7 out of 10 kids are handed screens during long rides. Road Tales uses a combination of public and curated data sources to create interactive stories for children. Ordinary rides are turned into creative stories through a data-driven story engine. Bringing back liveliness, imagination and interaction to every car ride.

Snelweg Sprookjes | Casefilm

In these exceptional times, brand thinking and communication seem to lose it from functionality and optimization.

We believe that creativity, optimism and courage make the difference in solving brand and business problems.

We create unorthodox campaigns and activations that connect with tomorrow’s customer.

We don't believe in imposing a way of working. But we work together with our clients to find the ideal way.

We create an open kitchen with everyone involved at the table. We do not know any pillarization of creation, strategy or account. 

We maintain short lines of communication with the people who do the actual work. By banishing egos and hierarchy, we prevent "Chinese whispers" and the question behind the question is on the table fastest. 

Pim Beekman
Head of Accounts

pim@dentsuachtung.com
+31 6 81 92 82 35

Connect with tomorrow’s customers with unorthodox campaigns.

A large part of the Netherlands suddenly had to start working from home because of the COVID-19 pandemic. Exciting times for everyone... but working from home also causes hilarious moments. This inspired us to make a series full of satire about working from home in times of the COVID-19 pandemic.

We developed the series after we had noticed that the consumer needed again some positivity and a smile.

The series was launched on Facebook, Youtube, Instagram and LinkedIn.

KPN | Rare Tijden | Voorstelrondje - Aflevering 0

We believe that proper content marketing is all about building a long-lasting relationship between brands and the people that matter to them.

Like all relationships, it starts with a shared interest. 

Topics you both like to talk about. We produce super entertaining, informative or inspiring content around those topics so people voluntarily spend their time on it. 

That’s how we get to know them, find out what makes them stick and offer what they are interested in. 

We firmly believe that working together gets you the best results.

Whether it is with our own colleagues, media, PR or lead agency.

That's why being inspired by editorial offices, we can bring together the necessary experts in the editorial team. 

A team that will decide on what content we need to produce to reach our goals. And our makers’ studio, including directors, designers, D.O.P’s and editors, is more than ready to craft grade-A content to get that job done.

Michael Nap
Head of Content & Social

michael@dentsuachtung.com
+31 6 18 65 31 50

Build a deeper relationship with your community, with brave editorial content.

HOWDY, PARTNERS

These aren’t our clients, they’re our partners. Together we solve complex business problems that move them forward.

KPN

PON

Crisp

WE ARE ONE OF A KIND.

News

Introducing:
the new dentsuAchtung!

Startup 'Check' introduces sharing E-scooters

Boris Nihom and Sven Vening on marketing during a pandemic

DentsuACHTUNG! snags 5 Pencils at D&AD

DentsuACHTUNG! snags 6 lions at Cannes

HOWDY, PARTNERS

These aren’t our clients, they’re our partners. Together we solve complex business problems that move them forward.

KPN

PON

Crisp

WE ARE ONE OF A KIND.

News

Introducing: the new dentsuAchtung!

Startup 'Check' introduces sharing E-scooters

Boris Nihom and Sven Vening on marketing during a pandemic

DentsuACHTUNG! snags 5 Pencils at D&AD

DentsuACHTUNG! snags 6 lions at Cannes

Introducing:
the new dentsuAchtung!