Making brushing more fun.
Kids don’t like brushing their teeth. When Philips asked us to get kids to brush better, we knew we had to start with making brushing more fun.
How did it work?
We introduced Bjørn & Vicky, two characters with severe dental problems. And we asked kids to help them out using their connected toothbrushes.
Turning brushing into gaming.
To get kids brushing their full minutes every day we rewarded them with achievements and badges.
Every day they brushed perfectly, they would bring back a tooth of their favourite character. On top of that, they could also collect badges for special achievements.
From app to ecosystem.
Brush Busters is the start of an ecosystem that connects kids, parents and the dentist.
In the app, parents can set rewards connected to brushing behaviour. And the dentist can give kids advice on where to brush better.
3 X Spinawards
2 X ADCN
Red Dot Design Award
FWA Mobile of the Day
3D & Animation