What number is on the tram? What is the number on the keeper's shirt? Is the emoji angry or happy? In order to keep all eyes of the Netherlands sharp, Pearle turned her new campaign into one big eye test. In addition to two commercials and a social campaign, you can also test your eyes online with the online eye test. After doing a series of tests you can easily make an appointment at the Pearle in your area. A campaign that not only tells something but also encourages people to do something.