Meds for men
Get men to acknowledge their problems and provide an easy solution.
When it comes to issues that are a little bit more personal, men don't really want to talk openly about it. Or even go to see the doctor. Finding a brand name and creating an identity and tone of voice that lowers the threshold to getting help and live life to the fullest makes the whole process easier.
Grab life by the balls
To make men's health care issues approachable we created an identity and a tongue in cheek tone of voice around care packages sent from Mars.