Hovering Art Director

Adobe

Adobe

The Hovering Art Director

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How do you talk about a functional product benefit to a creative audience?

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. Why would they care? Because the biggest barrier in delivering highly creative output is the combination of time pressure from ridiculous deadlines and perfectionist art directors slowing down the creative process.

Package CaseFilm

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Every designer has met The Hovering Art Director.

An infamous stereotype in the creative industry. Known for having more ideas than any designer can keep up with, micromanaging and taking up time with last minute improvements. We turned this industry phenomenon into the ultimate argument for working faster with Adobe Stock, showcased by a hero film and a vinyl designer toy that can give feedback on designs (even if you didn’t ask for it).

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