Adobe - The Hovering Art Director - Package CaseFilm

Every designer has met The Hovering Art Director. 

An infamous stereotype in the creative industry. Known for having more ideas than any designer can keep up with, micromanaging and taking up time with last minute improvements. We turned this industry phenomenon into the ultimate argument for working faster with Adobe Stock, showcased by a hero film and a vinyl designer toy that can give feedback on designs (even if you didn’t ask for it). 

How do you talk about a functional product benefit to a creative audience?

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. Why would they care? Because the biggest barrier in delivering highly creative output is the combination of time pressure from ridiculous deadlines and perfectionist art directors slowing down the creative process.

From now on, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director. 

Adobe | The Hovering Art Director

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

Prins Hendrikkade 21-2
1012 TL Amsterdam
The Netherlands

office@dentsuachtung.com