The Porsche24 app opens up the world of Porsche. You can get access to surprise events, special training programs and exclusive Porsche trips.

The app handles the sign-up, ticketing and payment right in the app.

The app rewards every mile it’s users drive with points. These points can be used to unlock higher levels that contain exclusive Porsche privileges and benefits.

The perfect route is a mixture of the right amount of curves, ideal road conditions and the best scenery you can find.

We’ve scanned every road possible to present our users with a set of exciting routes that can take them anywhere. From a curvy country road to a legendary pass in the Alps.

The app keeps track of your the kilometres you drive, the training you completed, the events you’ve visited and the cars you own.

For each occasion, we’ve created special badges that surprise you with specific rewards. We used traditional Porsche colours to make all badges look coherent and familiar; staying true to Porsche’s heritage.

To improve the relationship between drivers and the dealerships in the Netherlands, we created a dashboard that allows them to create events, create personal invites and keep track of the best performing drivers.

To introduce Porsche drivers to the program, we delivered a personal package with an invitation and their first Porsche magazine.

We believe that every Porsche is build to be driven, not just to be looked at. With Porsche24 we reward every kilometre in order to get more Porsches on the road and inspire users to truly experience the Porsche lifestyle.

Porsche24 is the driver's program that rewards driving and offers a world of exciting routes, events and rewards.

We've developed a brand new loyalty app for Porsche drivers - Porsche24.

Porsche briefed us to come up with a strategy and concept to get people to use their Porsche for what it's meant for - Driving. We've developed the app together with NEWCRAFT (strategy) and Label A (development).

Porsche drivers can join by just driving, participate in Porsche events such as drive trainings, rally's and track days. The app keeps track of all activities and will rewards the user. Rewards like incentives to join special routes throughout Europe, access to exclusive events and badges. New users will receive the official Porsche Magazine and keep track of all Porsche news.

Watch the introduction video here: https://vimeo.com/242540568

Download the app here, after you've bought a Porsche ;-)

iOS: https://itunes.apple.com/nl/app/porsche24/id1249349226
Android: https://play.google.com/store/apps/details?id=nl.porsche.porsche24

Porsche - Achtung - Porsche24

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