Road Tales

Volkswagen

Volkswagen

Road Tales Casefilm

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Location-based audiobooks thatbring the highway to life.

Research shows that 7 out of 10 kids are handed screens during long rides. Road Tales uses a combination of public and curated data sources to create interactive stories for children. Ordinary rides are turned into creative stories through a data-driven story engine. Bringing back liveliness, imagination and interaction to every car ride.

Present-day parenting.

There’s an interesting tension around the use of screens in the average backseat. Parents tend to use screens to keep their kids quiet. But most parents do feel guilty about this, and research has shown that frequent screen exposure decreases kids’ imagination, which can have negative long-term effects. We, therefore, aimed to create an experience that addressed all of these issues:

01 - decrease screen usage in the car
02 - stimulate imagination based on your surroundings
03 - facilitate interaction within the car

Turn ordinary rides into extraordinary stories.

Road Tales are location-based audiobooks that transform ordinary highways into magical tales. Road objects like windmills, bridges and lakes are turned into story elements to create a personalised experience for every ride. The story engine uses custom storylines for every object along the road and turns every car ride into a story.

Road Tales are location-based audiobooks that transform ordinary highways into magical tales.

Road objects like windmills, bridges and lakes are turned into story elements to create a personalised experience for every ride. The story engine uses custom storylines for every object along the road and turns every car ride into a story.

Awards

ADCN
SPIN
CANNES LIONS
CLIO
EUROBEST
LIA
Epica
Webby
ESPRIX
D&AD
OneShow
dentsu Innovation Awards

Credits

  • Volkswagen

    Client

  • dentsuACHTUNG!

    Concept & Design

  • Round Trip and Since ‘8

    Production

  • Robot Kittens

    Development app

  • Big Orange

    Sound

  • Mario Niveo

    Illustrations

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