Position Volkswagen as an innovative car brand in a human way.
VW is perceived as a reliable and solid car brand. But no one knows that the new generation of Volkswagen is full of (proven) innovations. So how can we position Volkswagen as an innovative brand in a human way?
We introduced the innovations of the next generation of Volkswagens by transforming the next generation of drivers… into Volkswagens.
The youngest members of the family are early adopters when it comes to new technology. That’s why we created a suit that impressed even the youngest tech-savvy generation: The Volkswagen Robosuit. This way we made the innovations tangible in a human way.